The 7th International Government Communication Forum (IGCF), organised by the International Government Communication Centre of Sharjah Government Media Bureau at Expo Centre Sharjah, included speeches by the guest of honour Lech Wałęsa, former President of Poland, and HE Tariq Saeed Allay, Director of Sharjah Government Media Bureau.
Wałęsa stressed the importance of the messages conveyed in the keynote address given by HH Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, at the opening ceremony. These include values that we must adhere to as we live in and respond to changes of the digital age.
Wałęsa called on European countries to draw from Sharjah’s government communication experience, pointing to the challenges faced by the world community today, particularly in Europe, which necessitates learning from successful experiences in the management of the digital era.
Tariq Allay highlighted the pivotal role played by tools of the digital age.
“This requires us to optimise the use of such tools in government communication, which must be credible, transparent and clear,” he said, calling for investment in the growing use of the Internet and social media.