information. dissemination.
Authenticity and AI
The new cultural contract
In 2025, culture was defined by paradox: hyperconnectivity and digital fatigue, AI collaboration and human authenticity. Social media platforms now reward vulnerability over polish, with users favouring spontaneous storytelling and mental health transparency.
Meanwhile, AI is reshaping creativity—not replacing it. Artists and writers use generative tools as collaborators, not competitors. Sustainability has gone mainstream, with zero-waste lifestyles and circular economies influencing urban design and fashion. The cultural shift is clear: technology is a tool, but meaning is still human.
